Honey Alchemy Gentle Foam Cleanse Shampoo - 400ML

Step 1: rich foam cleansing, engineered for purity.

Most sulphate-free shampoos come with a trade-off: clean scalp OR soft lengths, never both. This one ends that compromise. Designed through a new approach to cleansing technology, it delivers the kind of purity you can feel instantly: roots lifted, lengths smooth, and the scalp left calm, not stripped.

From the very first pump, it releases a fine, rich, cushiony foam, a true rarity among sulphate-free shampoos.

This self-dispensing microfoam glides easily through the roots, coating every strand evenly and lifting away impurities without friction. The experience feels light and purposeful, cleansing thoroughly while preserving the hair’s natural structure and movement.

Every detail of the formula has a purpose: from the airy foam that cleanses with precision, to the balanced pH that keeps both scalp and colour intact. Even the 400ml bottle was considered: perfectly sized for those who double cleanse, so the first wash clears build-up and the second refines the finish.

At the heart of the formula lies pure, organic honey, gathered from a single apiary in Latvia. Its purity and trace mineral content help rebalance the scalp, restoring natural gloss and vitality. Combined with royal jelly, rich in amino acids and B-vitamins, the two work in harmony to strengthen the fibre and protect the scalp barrier during cleansing.

Macadamia oil and vitamin E lend softness and flexibility, ensuring the lengths remain smooth even as the roots are deeply cleansed. Rosemary extract adds a fresh clarity that subtly prolongs the feeling of clean hair, while glycerin maintains hydration for a touchable, healthy finish.

For those who wear extensions, we know the struggle and we had you in mind when designing this formula. The intelligent foam’s ability to reach between bonds and wefts makes it an unexpected essential, keeping every section light and residue-free. 

Inside, the formula blends beeswax, honey, and royal jelly, all sourced from the same Latvian apiary. Their shared origin ensures purity and performance, allowing the ingredients to work in harmony. Together, they restore surface smoothness, helping light reflect cleanly across the hair’s surface while supporting long-term strength.

And as the water runs clear, you’ll notice a subtle scent - honey in late summer air, warm and familiar, like a quiet return to something your hair once remembered.

The Actives Behind the Alchemy

Every ingredient in this collection was selected with purpose. These aren’t symbolic drops - they are functional, performance-driven inclusions you’ll feel from root to end.

Organic Honey

Harvested in Latvia, this honey is rich in natural sugars, enzymes, and amino acids that help hair retain hydration, restore elasticity, and increase shine. Used in purposeful amounts, it softens and conditions without weighing strands down.

Royal Jelly

One of nature’s rarest and most bioactive substances, royal jelly nourishes the queen bee and in haircare, it helps reinforce structure, smooth rough texture, and promote resilience. We include it in calibrated amounts, rare in the industry and highly effective.

Macadamia Ternifolia Seed Oil

A lightweight botanical oil that mimics the scalp’s natural sebum, allowing it to penetrate quickly and restore flexibility, softness, and a healthy shine - without flattening the hair.

Vitamin E

A protective antioxidant that shields strands from oxidative stress, heat, and environmental wear. It also supports scalp health and helps preserve the integrity of the formula over time.

Gentle Foam Cleanse Shampoo:

Aqua, Sodium Cocoyl Methyl Isethionate, Disodium Laureth Sulfosuccinate, Cocamidopropyl Betaine, PEG-40 Hydrogenated Castor Oil, Sodium Benzoate, Tetrasodium Glutamate Diacetate, Sodium Citrate, Polyquaternium-10, Sodium Salicylate, Trisodium Dicarboxymethyl Alaninate, Mel, Glycerin, Macadamia Ternifolia Seed Oil, Tocopheryl Acetate, Citric Acid, Polyquaternium-7, Potassium Sorbate, Rosmarinus Officinalis Leaf Extract, Royal Jelly, Parfum, Hexyl Cinnamal, Hexamethylindanopyran, Linalool, Linalyl Acetate, Citrus Aurantium Peel Oil, Limonene, Coumarin, Caramel.