Sourced from a single apiary, this honey carries a naturally rich profile of minerals, enzymes and sugars that bind to the hair fibre and support softness, shine and flexibility. It helps the hair retain balanced moisture, keeps the cuticle calm and encourages a smoother surface that reflects light more cleanly. Its natural humectant properties give the hair a softer, healthier feel and a polished with every use.

Royal jelly is one of the rarest substances in the hive, created only for the queen bee and valued for its concentration of amino acids, fatty acids and B-vitamins. On the hair, it supports strength, resilience and a more refined surface. It helps the fibre stay supple, promotes a smoother cuticle and contributes to a healthier look and feel as the hair dries.

This Macadamia oil brings a gentle, restorative softness to the hair. Its naturally balanced lipids absorb easily into the fibre, helping to replenish lost flexibility and smooth the cuticle. The result is hair that moves more freely, feels more comfortable to the touch and holds a cleaner, more refined shine.

Rosemary extract in this formula supports the scalp with natural antioxidant and clarifying properties. It helps calm buildup and keeps the roots feeling fresh without dryness or irritation. On the hair, it smooths the surface, adds lightness and gives the fibre a more refined, balanced feel. It contributes to overall scalp comfort and helps the hair maintain clarity and natural movement.

Developed alongside our lead Baltic chemist, this cleansing system takes a more intelligent approach to sulphate-free washing. It uses advanced coconut-derived surfactants that create a refined microfoam, giving deep yet gentle cleansing without the tightness associated with harsher alternatives. The foam distributes evenly through the roots, lifts buildup cleanly and rinses without residue, leaving the hair light, smooth and comfortable.

Instead of relying on silicones, we worked with our lead Baltic chemist to build a smarter smoothing system. These lightweight polymers settle along the cuticle and level out the tiny irregularities that cause roughness and tangles. They recreate the clean, soft, polished feel people expect from silicones, only without the heaviness or buildup. It’s one of those decisions that seems small, but it’s the kind of detail that elevates the entire formula, because when the cuticle is aligned from the start, every other ingredient performs to its full potential.

Vitamin E protects the hair fibre from the oxidative stress that can dull shine and weaken the cuticle. It helps preserve softness and clarity as the hair dries, supporting a smoother surface that reflects light more cleanly. Its antioxidant strength works across every step of Honey Alchemy, helping the hair maintain a healthier look and feel with each use.

This clever polymer helps the ampoule grip the hair in a more structured way. Once on the hair, it forms a light, even layer that stays close to the cuticle instead of sliding off. That contact time matters, because it helps the fibre take in more of the treatment. The result is hair that feels more prepared, more responsive and primed for a stronger effect from your mask.

Cetyl Palmitate and Cetearyl Alcohol are fatty, non-drying alcohols used in luxury skincare to create rich, cushiony textures. In this mask, they build the velvety structure that lets the formula spread smoothly through the hair without slipping or feeling heavy. They help the mask cling to the strand in a controlled way, giving the conditioning agents time to settle into the fibre. This creates a deeper, more even treatment and a softer, more refined result once rinsed.

This next-generation softening agent is chosen for formulas where the finish has to feel light, refined and clean. It smooths the fibre with an almost airy softness, giving the mask that elegant, weightless slip you only find in high-performance treatments. By keeping the hair flexible instead of coated, it helps the mask absorb more evenly and leaves the strands noticeably sleeker and more polished.

This emollient blend is the same calibre used in high-end skincare, chosen for its ability to give the mask a smooth, weightless slip. It softens the fibre on contact and makes the strands more pliable, allowing the treatment to glide through the hair without resistance. By creating this light, luxurious softness, it helps the richer conditioning agents absorb more evenly and leaves the hair with a refined, polished finish that feels genuinely high-end.

Bis-Cetearyl Amodimethicone is a modern, high-grade silicone designed to target the areas of the hair that need help most. Instead of coating every strand, it attaches only where the cuticle is rough, porous or weakened, smoothing those sections with precision. This selective action creates a noticeably sleeker surface without weight or buildup, helping the mask spread more evenly and deliver a more polished, controlled finish once rinsed.

Brassicamidopropyl Dimethylamine helps correct the areas of the cuticle that feel rough, raised or uneven. In a rich mask, this matters even more, because a balanced cuticle is what allows deep conditioners to settle into the fibre instead of sitting on top. By rebalancing the surface and easing the “resistance” you feel in damaged areas, it helps the mask absorb more evenly and leaves the hair feeling smoother, softer and more controlled from the moment you rinse.

This high-performance polymer is often reserved for luxury masks, known for the way it refines the hair’s surface at a microscopic level. It smooths the tiny inconsistencies that make hair feel rough or look dull, creating a cleaner, more unified glide along the strand. By aligning the fibre without weight, it helps the mask apply more precisely and leaves the hair with a sleeker, more polished finish once rinsed.

Often described as the hero ingredient of premium cleansing formulas, this system targets the minerals from hard water that cling to the hair and weigh it down. It binds to these deposits with precision and helps lift them away, clearing the fibre so it can reflect light again. It’s a detail you only find in the most advanced salon formulas, and it is a major reason this shampoo feels and performs differently. *Trisodium Dicarboxymethyl Alaninate + Tetrasodium Glutamate Diacetate

Sodium Salicylate plays a critical role in keeping the scalp balanced. It works at a microscopic level to dissolve the excess oils and congestion that build up at the roots without disturbing the scalp’s comfort. By refining the surface in this precise way, it helps the hair stay fresher, lighter and more lifted for longer. It’s a subtle addition, but one that makes the formula feel smarter, cleaner and more high-performing from the very first wash.

Glycerin is used throughout our formulas for a reason. It maintains a steady moisture balance along the hair, preventing the dryness or rigidity that disrupts styling and treatment performance. By keeping the strands flexible and responsive, it allows other actives to work more effectively and contributes to a noticeably softer, more controlled finish.

These next-generation emollients give the ampoule its clean, silk-like slip and give our ampoule its signature glide, allowing it to move through the hair with almost no resistance. They smooth the cuticle just enough to create a more uniform surface, which is essential before a mask goes on. By reducing friction and preparing each strand evenly, they help the mask absorb more effectively and leave the hair feeling noticeably softer, sleeker and better conditioned than with a mask alone.

This system works deeper than simple softness. It targets the raised, uneven areas of the hair cuticle and brings them back into alignment, creating a sleeker, more uniform surface along the strand. That alignment matters, because hair that’s structurally refined takes in treatment more effectively and responds with a smoother, more controlled finish. It prepares the hair fibre in a way you can feel immediately: less resistance, cleaner movement and a more polished base for the mask to build on.